Data analytics can optimize business performance by measuring and weighing raw data to gain information and draw conclusions from it. Data analytics is the practice of looking at raw data in various ways to gain information. Many of the techniques and processes of data analytics have been automated into mechanical processes and algorithms that work over raw data for human consumption. Data analytics can be used to optimize the performance of a business or help a decision-maker come to the right...

Business analytics is a powerful tool in today’s marketplace that can be used to make decisions and craft business strategies. Across industries, organizations generate vast amounts of data, which, in turn, has heightened the need for professionals who are data literate and know how to interpret and analyze that information.According to a study by MicroStrategy, companies worldwide are using data to:The research also shows that 65 percent of global enterprises plan to increase analytics spending...